Oxfam hands Unwrapped brief to Leo Burnett

Oxfam has appointed Leo Burnett London to handle the advertising account for its retail charity gift operation Oxfam Unwrapped. The agency won the business following a pitch against a number of undisclosed agencies and will develop an integrated campaign for the Winter 2007 season.

It has been tasked with creating direct work including leaflets and DRTV, as well as online activity.

Oxfam Unwrapped is a leading player in the fast-growing charity gift market. Customers can buy online – at oxfamunwrapped.com – through the catalogue or at Oxfam shops. All gifts aim to overcome global poverty and suffering and include a plot of farming land, teacher training and safe water for 1,000 people.

The friend or family member receives a card explaining how their gift will improve lives, and the giver can also choose to add an extra present to open such as Fairtrade chocolates and calendars.

Earlier this month the charity also announced it was looking to appoint one agency for an overhaul of the main brand’s marketing (MW July 5).

The charity is seeking its first retained advertising agency to help it overhaul its existing strategy. It is talking to about 12 agencies and hopes to make an appointment in September.

It is also reviewing its £5m media planning an buying account, which has been held by All Response Media for three years.


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