Oxfam is launching a postcard campaign aimed at attracting young people to sign its Big Noise Petition as part of the Make Trade Fair campaign. The cards feature celebrities such as Colin Firth and actress Minnie Driver who support the campaign. It is being handled by Boomerang Postcards.
Philip Morris is launching a new Marlboro brand, called Blend 28, next month.
Ubisoft, the computer games company, has announced a partnership with Wrigley Airwaves which will see character Tom Clancy chewing gum in the game Splinter Cell: Chaos Theory.
Brassed Off Britain seriously wounded the direct marketing industry, so rather than seek urgent medical attention, our industry hid under a bush hoping that, in time, the wounds would heal themselves. Come spring, the DM industry would be behaving as if nothing had happened. But the scars remain, and Alan Mitchell’s response to the DMA’s […]
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.