Oxfam has shortlisted Saatchi & Saatchi, HHCL/Red Cell, WWAV Rapp Collins London and its in-house creative services team to create an advertising campaign on trading conditions.
Carpe Diem, which produces functional ‘wellbeing’ drinks, is launching reformulated variants of its core range packaged in 500ml plastic bottles, under the name Carpe Diem Refresh.
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
First it was New Labour, then Cool Britannia and now, thanks to Tessa Jowell, we have four Bilbaos. But what about Lancashire’s new Sin City? ponders Iain Murray Michael Parkinson, congenital Yorkshireman and chat show practitioner, is apt to describe certain middle-aged women who have attained a measure of notoriety, as “national treasures”. Marjorie “Mo” […]
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.