Oxfam has shortlisted Saatchi & Saatchi, HHCL/Red Cell, WWAV Rapp Collins London and its in-house creative services team to create an advertising campaign on trading conditions.
Carpe Diem, which produces functional ‘wellbeing’ drinks, is launching reformulated variants of its core range packaged in 500ml plastic bottles, under the name Carpe Diem Refresh.
Powergen is planning a campaign to raise consumers’ awareness about energy management. The campaign will include TV ads, to be aired on March 17, created by Rainey Kelly Campbell Roalfe/Y&R.
First it was New Labour, then Cool Britannia and now, thanks to Tessa Jowell, we have four Bilbaos. But what about Lancashire’s new Sin City? ponders Iain Murray Michael Parkinson, congenital Yorkshireman and chat show practitioner, is apt to describe certain middle-aged women who have attained a measure of notoriety, as “national treasures”. Marjorie “Mo” […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.