Oxo, the stock-cube range owned by Campbell Grocery Products, is launching a &£3.5m campaign featuring the new Oxo family. The campaign, created by Abbott Mead Vickers.BBDO, aims to move Oxo away from traditional family cooking, such as a Sunday roast, and create a new image. The four advertisements see family members cooking everyday meals, like chicken stir fry and spaghetti bolognese using Oxo cubes, such as the Herbs & Spices range, as key ingredients. The ads are being supported by an on-pack promotion for a recipe book called One for All, which aims to encourage people to use Oxo in different ways. The planning for the campaign, which breaks later this summer, is through Naked Communications and the buying is through Zenith Optimedia.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.