Agencies’ commercial credentials, innovation and workplace wellbeing are among several areas being celebrated at an awards event being judged by a panel of senior marketing leaders.
Marketing Week’s sister brand Oystercatchers has unveiled the shortlist for its relaunched awards, which will take in London on 21 November.
Across 13 categories, the awards celebrate partnerships between agencies and clients and the people and agencies who “strive to the move the industry forward”.
Adam&eveDDB, AMV BBDO, Croud, OMD UK and VCCP will compete for the ‘Large Agency of the Year’ award, which acknowledges agencies employing 100 people or more that demonstrate innovation, a great culture and best practice.
Meanwhile, AML Group, The Gate London and TIPi Group have been shortlisted for the ‘Best Small Agency’ award, which celebrates those employing fewer than 100 people.
Elsewhere, the ‘Industry Leader of the Year’ award will be handed to the person “who has gone above and beyond to champion the marketing industry and move it forwards, through innovation, strong leadership and mentoring”.
Competing for the title are Isabel Farchy, founder of the Creative Mentor Network; Daniel Gilbert, CEO of Brainlabs Digital; Mark Runacus, founder of industry LGBT+ network PrideAM; Robin Wright, president of Engine, founder of WCRS and the Ideas Foundation; Su-Mei Thompson, CEO of the Media Trust UK and previously The Women’s Foundation; and Amanda Fone and Adrian Walcott, founders of BAME2020.
The ‘Best Place to Work’ award recognises companies large and small that provide a support framework, which allows people to realise their potential. The agencies shortlisted for the large agency category are adam&eveDDB, Brainlabs Digital and Wunderman. The small company shortlist consists of AML Group, MBA, St Luke’s, Therapy and TIPi Group.
Grey London, The Bio Agency and The Brooklyn Brothers will compete for the ‘Commercial Acumen’ award, a category that will reward agencies working in partnership with their clients in the boardroom through a partnership that “ensures marketing is a commercially credible, respected part of every organisation”.
Other notable categories include the ‘Lifetime Achievement’ award, the winner of which will be announced on the night, the ‘Evolve Award for Outstanding Technology Innovation’ and ‘Best New Agency’. You can view the full shortlist here.
Shortlisted agencies and winners were chosen by a panel of more than 20 senior marketing leaders. The judging panel includes Centrica Group CMO Margaret Jobling, Barclaycard marketing director Alex Naylor and managing director for group brands and marketing at Lloyds Banking Group Catherine Kehoe.
Portraits of several judges shot by photographer Rankin will be exhibited on the evening of the awards, which will take place at St Pancras Renaissance Hotel in London. Other senior marketing leaders featured in the exhibition include Unilever CMO Keith Weed and Diageo CMO Syl Saller.
The awards are delivered in partnership with Hogarth, MiQ, Oracle and Rankin. The awards are supporting Macmillan Cancer Support.
For more information about the awards visit the Oystercatchers website.