Dkpm has created the packaging for a new premium coffee range for chef Brian Turner.
The Food Standards Agency has published its strategic plan for the next five years. It sets out targets for health and diet, including tackling childhood obesity and labelling.
How can the much-maligned food industry regain the public’s trust? Years of neglect mean there is no easy answer, but all is not lost, says Alan Mitchell
Homebase is tipped to retain Abbott Mead Vickers.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.