Paddy Power sponsors the “Snow Leopard”

Paddy Power is to sponsor Kwame Nkrumah-Acheampong, nicknamed the “Snow Leopard”, the first Ghanaian to qualify for the Winter Olympics.

Nkrumah-Acheampong, who had not skied outdoors until four ago, will take part in both the slalom and giant slalom at the games in Vancouver, which start on 12 February.

The bookmaker will support the “Snow Leopard”, a 500/1 outsider to win gold, by providing access to ski technicians, physios and training venues in Vancouver.

The Winter Olympics has thrown up several unlikely contestants and cult heroes in the past including Great Britain’s ski jumper Eddie “The Eagle” Edwards in 1988 and the Jamaican bobsled team, later immortalised in the film “Cool Runnings”.

A spokesman for Paddy Power says it wants to build support for the Olympian through PR and social media.

“We love the underdog at Paddy Power and believe he will be the big story of the Winter Olympics,” he says.


My Way

Pritt teams up with DCSF for educational campaign

Rosie Baker

Pritt, the Henkel owned glue brand, is joining forces with the Department for Children, Schools and Families to sponsor a campaign to support children with special educational needs (SEN), which will star The Fonz actor Henry Winkle amongst others.