Pan- European below-the-line account for Dunlop Europe
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
Feel Good Drinks, the company set up by former managers of bottler Coca-Cola Enterprises (CCE), is to take on the soft drinks giants with the launch of Spritz, a carbonate brand aimed at adults. Feel Good Drinks already has a still juice line in supermarkets, and is now ready to launch a line of fizzy […]
Wyeth Consumer Healthcare marketing director Mark Cooper has left the pharmaceutical company. It is not known whether he has a job to go to. His departure comes in the middle of a review of the company’s £6m UK advertising business, held by Publicis. The company, which owns the Anadin brand, called the review earlier this […]
Viacom Outdoor has won the contract to sell advertising on train operating company Chiltern Railways. The contract was previously held by Maiden Outdoor. The Chiltern Railways contract covers 31 stations, including London’s Marylebone terminus, and gives Viacom the right to sell outdoor formats at its stations and on its trains. Viacom says the contract is […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.