Pan- European below-the-line account for Dunlop Europe
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
Claydon Heeley Jones Mason has won the pan- European below-the-line account for tyre manufacturer Dunlop Europe. It will work alongside 180 Amsterdam, which holds the advertising account.
Feel Good Drinks, the company set up by former managers of bottler Coca-Cola Enterprises (CCE), is to take on the soft drinks giants with the launch of Spritz, a carbonate brand aimed at adults. Feel Good Drinks already has a still juice line in supermarkets, and is now ready to launch a line of fizzy […]
Wyeth Consumer Healthcare marketing director Mark Cooper has left the pharmaceutical company. It is not known whether he has a job to go to. His departure comes in the middle of a review of the company’s £6m UK advertising business, held by Publicis. The company, which owns the Anadin brand, called the review earlier this […]
Viacom Outdoor has won the contract to sell advertising on train operating company Chiltern Railways. The contract was previously held by Maiden Outdoor. The Chiltern Railways contract covers 31 stations, including London’s Marylebone terminus, and gives Viacom the right to sell outdoor formats at its stations and on its trains. Viacom says the contract is […]
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.