Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Some of the biggest-spending consumer brands in the UK miss out on a fundamental trick when it comes to brand marketing. Although the spirits sector invests heavily in above-the-line advertising, it often fails to link its advertising themes with below-the-line promotions. Yet through-the-line activities immediately lead to impulse purchasing. If consumers cannot link an advertising […]
Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB’s biggest push last year, in an effort to rival Wrigley’s hold on the mint and chewing gum markets. Industry insiders […]
Swedish Match is launching Styx, a brand of rolling papers aimed at 18- to 25-year-olds. The launch will be supported by online advertising and a sampling campaign.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).