Paragon Mortgages appoints WPB
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Paragon Mortgages has appointed WPB to its advertising account.
Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Flextech’s Living TV channel is to unveil a new on- and off-air look.
EMAP Elan has appointed the editor of Empire Online website, Catherine Hanly, to the new position of managing director of all its magazine websites, including New Woman and Bliss…
John Evans, founder and chairman of independent media specialist AMS Media Group, has retired from the agency. AMS was launched with co-founders Ian Forbes and Barry Post in 1975.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.