Paragon Mortgages has appointed WPB to its advertising account. It is believed Team Spirit, CCHM and incumbent Masius also pitched.
Flextech’s Living TV channel is to unveil a new on- and off-air look.
EMAP Elan has appointed the editor of Empire Online website, Catherine Hanly, to the new position of managing director of all its magazine websites, including New Woman and Bliss…
John Evans, founder and chairman of independent media specialist AMS Media Group, has retired from the agency. AMS was launched with co-founders Ian Forbes and Barry Post in 1975.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.