The retailer is hoping to create a more emotional connection with consumers as it debuts Christmas marketing activity it claims is ‘not just a traditional ad campaign but a customer experience campaign’.
Tesco’s brand reputation has been negatively affected after Tesco Bank was targeted by hackers last weekend, which saw cash stolen from 9,000 current account holders.
The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.