The Prime Minister is to visit the Queen to ask for the dissolution of Parliament later today (6 April), triggering a month of intense campaigning by the Labour, Conservative and Liberal Parties.
The Tories have launched their latest poster campaign highlighting what the party describes as Labour’s “jobs tax”, namely the Government’s proposed increase in national insurance, which the Conservatives have vowed to scrap.
The ad shows two boots, one with the words “Jobs Tax” and the other “More Debt”.
It comes a week after the Tories’ were given a boost when some of Britain’s most prominent business leaders – including Marks & Spencer’s Sir Stuart Rose and Sainsbury’s Justin King – gave credibility to the party’s economic plans by backing the plan to ditch the increase in NI .
The Labour Party has unveiled its new poster after asking supporters to design a new advertisement last week. The ad shows Tory leader David Cameron as Ashes to Ashes character Gene Hunt sitting on the bonnet of red Audi sports car with the text: “Don’t let him take Britain back to the 80s”.
The Liberal Democrats have tried to position itself as the real alternative to the two main parties with the “Labservative” campaign that uses the strapline “More of the same”.
The Tories recently appointed M&C Saatchi to handle their advertising alongside lead agency Euro RSCG, while Labour works with Saatchi & Saatchi. The Liberals work with iris.