Partners BDDH create Citroen C5 ad
Partners BDDH has created a TV ad for the Citroen C5, which airs today (Wednesday). Media planning and buying is through OMD UK.
Partners BDDH has created a TV ad for the Citroen C5, which airs today (Wednesday). Media planning and buying is through OMD UK.
Interflora, the flower delivery network, is reviewing its £2m advertising account despite the fact that it is on the hunt for a marketing director. The business is held by creative agency The Company,which created the controversial Valentine’s Day ad campaign in 2001, featuring a woman’s bare chest with strategically placed roses and the tagline “Tit […]
Commercial radio owners could all have the chance to bid for up to 32 new FM radio station licences if a recommendation by the Radio Authority gets the green light. The proposal to release the frequencies is a huge bonus for commercial radio owners, who have had little chance of expanding through new licences outside […]
Black Cat has been appointed by BSkyB to handle a direct marketing project for second set-top boxes.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.