Partners BDDH creates its first TV campaign for bmi

The Financial Times is axing its global advertising director title, held by David Walsh. The newspaper will redistribute responsibilities among the ad team.

Athletics brand New Balance is launching its first integrated above-the-line campaign across the US and Europe. The move is unusual for the brand, which does not sponsor celebrity athletes and rarely uses above-the-line advertising – it will be the first time New Balance has used above-the-line marketing in the UK and Europe. The campaign, created […]