Partners BDDH has won the &£4m creative account for dairy producer Eden Vale, part of Northern Foods.
The agency pitched against St Luke’s and BDH TBWA to win the account, which was previously held by Bates UK.
The pitch is also understood to have included a planning brief, which is likely to be handed to MSc, the strategic planning arm of Partners BDDH allied to New PHD.
The pitch follows a review of the marketing strategy for Eden Vale’s key brands, Ski and Munch Bunch.
Eden Vale marketing director John Ward says: “It was its combination of creative ideas, in-depth strategic thinking and cultural fit that persuaded us to choose Partners BDDH.”
Eden Vale produces yogurt, fromage frais, mousse and cottage cheese products.