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Baxters appoints Euro chief in ad team revamp

Marketing Week

Baxters Food Group, the premium Scottish soup manufacturer, has strengthened its management team with the appointment of Andrew Field as sales and marketing director of European ambient brands. Field has been working in consultancy, but has held a variety of senior sales and marketing roles at brands such as Birds Eye, Britvic, Guinness and Volvic. […]

Heineken didn’t fail, consumers were confused

Marketing Week

At the conclusion of the special report “Tell me what I think” (MW April 21), the old chestnut of how Heineken lager advertisements failed in focus groups was raised once again as an example of the limitations of research. While it would be fair to say that the advertising was somewhat offbeat and may have […]

Drambuie marketing chief quits

Marketing Week

Drambuie marketing director Caroline Sutcliffe has left the company. It is understood the Scottish liqueur company is recruiting a successor, who will be the fourth person to hold the position in just over three years. A company insider said Sutcliffe, who previously worked as a marketer at L’Oréal, resigned to take up a position elsewhere, […]

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