PartyPoker has launched an election-themed poster campaign featuring the party leaders as poker players, including an execution of Michael Howard with the slogan ‘Good at Bluffing?’. They were designed in house; media is by Carat.
Baxters Food Group, the premium Scottish soup manufacturer, has strengthened its management team with the appointment of Andrew Field as sales and marketing director of European ambient brands. Field has been working in consultancy, but has held a variety of senior sales and marketing roles at brands such as Birds Eye, Britvic, Guinness and Volvic. […]
At the conclusion of the special report “Tell me what I think” (MW April 21), the old chestnut of how Heineken lager advertisements failed in focus groups was raised once again as an example of the limitations of research. While it would be fair to say that the advertising was somewhat offbeat and may have […]
Drambuie marketing director Caroline Sutcliffe has left the company. It is understood the Scottish liqueur company is recruiting a successor, who will be the fourth person to hold the position in just over three years. A company insider said Sutcliffe, who previously worked as a marketer at L’Oréal, resigned to take up a position elsewhere, […]
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.