How Patagonia is ‘unlocking’ the power of its community to fight the climate crisis
Patagonia is launching a new community platform, Action Works, that aims to highlight and support the work of NGOs trying to address the most pressing environmental challenges.
Patagonia is ramping up efforts to tackle the climate crisis with the launch of an online platform that connects people with local, national and global grassroots organisations fighting to save the planet.
The platform, Patagonia Action Works, allows users to volunteer skills and time, sign petitions, discover local events and donate money to nearby causes. Environmental non-profit organisations signed up at launch include Extinction Rebellion, Save Our Rivers, Friends of the Earth, Surfers against Sewage and Rewilding Britain.
Only NGOs that Patagonia supports can sign up to the platform, which has been built to enable them to achieve their goals and objectives more effectively.
That could mean asking people to come along to events they have planned or asking for help after identifying specific or urgent need for a technical skill, such as finance, graphic design or marketing support. Volunteering opportunities will show the amount of money an NGO saved.