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‘The brand never leaves you’: Patagonia’s marketing director on returning after 7 years
As Tyler LaMotte returns to Patagonia after stints at two small brands and one behemoth, he reflects on lessons learned and what brought him back.
Attracting and retaining quality talent is a challenge for all marketing departments, and for many success starts with building a strong internal culture and a brand people want to work for.
For Patagonia’s new European marketing director, Tyler LaMotte, the opportunity to return to the self-proclaimed “activist company” this year after leaving seven years ago was too good to pass up.
