Patak’s, the Indian food manufacturer, is reviewing its &£1m media buying and planning business and has shortlisted Initiative Media, Starcom UK and incumbent MediaVest Manchester.
Next week is the annual NABS week, raising money for the advertising and marketing industry’s own charity (trust ad folk to pick a short week), so it’s time to roll your sleeves up and do some fundraising. Because, if there’s any space on your arm, above the Lance Armstrong wristband, the Breast Cancer Awareness wristband, […]
Autobytel, the internet car retailer, is reviewing its media planning and buying account. It is not known whether incumbent agency MediaVest Manchester is planning to repitch. It is understood that the online retailer plans to boost its media spend as part of the review, which is being handled by the AAR. It currently advertises online […]
Cheetham Bell JWT, the Manchester-based agency, has been appointed by Magnet to handle its &£9m ad account.
The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.
OS is synonymous with orienteering, bobble hats and mountains, but hopes a transformation that includes a new brand purpose and switch from a focus on products to customers will help improve brand equity and grow the business.