Paul Geddes on turning Direct Line into a brand-driven business
The CEO and former marketer is committed to creating differentiation in what many consider a commodity marketplace.
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How to become a CEO
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‘Brand love’ is banished to Marketing Week’s Room 101
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Misunderstanding marketing, inflation, creative talent: 5 interesting stats to start your week
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How beauty marketers can reach ‘confused’ eco-conscious consumers
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M&S, Disney, Santander: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.