Pay-as-you-go CRM launched into mid-market

A new subscription service supporting customer management has been introduced to the UK mid-market. Star, a provider of on-demand computing and communication services, is making its CRM solution available as an on-demand service with no upfront investment or legacy integration.

Starting price for the service is £19.99 per user per month (based on 251-plus users), the CRM service extends its existing suite of email, connectivity, hosting, networking, security and voice solutions. The solution leverages Microsoft Dynamics to automate marketing, salesforce and customer service within the Microsoft Outlook user interface. Out-of-the-box analytics and reporting is also available and the service is cloud-based.

Star’s CEO Rick Hudson says: “The new Star CRM service is a natural extension to our already highly successful on-demand email service which is gaining 1,000 new users every month. It is particularly important in the current economic downturn where building customer loyalty is of primary importance for any organisation.”

He adds: “Backed up by Star’s guaranteed service levels, an on-demand CRM service is a logical choice for any business which has been dissuaded in the past by the massive up-front costs and implementation issues of traditional on-premise solutions.”

Recommended

Meaty content with a flavour of disney

Stuart Turner

Every brand has its own story. Marketers don’t always need to tell it in order to communicate their messages, but doing so can be the difference between adding depth to your brand’s relationship with its customers and not having a relationship at all. Michael Mendenhall knew this when he left Walt Disney to become senior […]

London eye

London Eye takes Merlin branding

David Rattray

The London Eye is being rebranded The Merlin Entertainments London Eye, in a move aimed at underlining Merlin’s ownership of the attraction. The new branding is being backed with what will be London Eye’s first television ad campaign.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now