Pearson has reported a rise in pre-tax profits of 23% to &£422m for 2005, as advertising revenue improved by 9% at its flagship newspaper, the Financial Times.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
There’s no ‘going back’ to the office – the 18-month break means attitudes have changed and an effective working culture must recognise new realities.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.