Peppa Pig undergoes digital overhaul

Entertainment One Family, the firm that owns the Peppa Pig children’s brand, is overhauling its digital strategy to include interactive content, Facebook and Twitter for all its core brands.

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It will launch enhanced web pages, dedicated Facebook pages and Twitter for its Peppa Pig, Ben & Holly’s Little Kingdom and Humf brands, as well as online stores.

The new Peppa Pig site will also include original interactive content including a feature that allows children to create their own Peppa Pig avatar by customising the existing characters.

They can then use these to play online. Users of the site will also have access to promotional offers, applications, newsletters, competitions and updates on the brand.

It is also launching online advent calendars for Peppa Pig and Ben & Holly’s Little Kingdom to engage with children in the run up to Christmas.

Andrew Carley, head of global licensing at Entertainment One says: “The internet is an integral part of the every day lives of parents and children and we have recognised that our brands need to develop robust digital strategies to reach families online.

“Mums in particular are adopting new technologies such as smart phones and social media to make their lives easier whether that means staying in touch with family and friends, research, online shopping and finding discounts and of course keeping children entertained and engaged.”

The digital developments are part of an ongoing strategy to strengthen the companies brands online and have been developed by Bionic Communications.

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