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Findus denies planning to pull out of UK market

Marketing Week

Frozen food brand Findus is conducting a review of its business across Europe with a view to restructuring the company. The review is due to be completed over the next six weeks, with changes coming into effect from the start of next year. Some industry insiders claim that the review could lead to the brand […]

Tizer launches TV campaign

Marketing Week

Tizer is launching a television campaign this week, created by BDH/TBWA, as part of owner Barr Soft Drinks’ &£1.5m rebranding of the fizzy drink. The ads focus on the colour red and carry the strapline: ‘Itz a red thing’. Tizer’s packaging will also carry the line ‘Itz red’. The ads were directed by Pete Candeland, […]

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