Pepsi market share gain fuels Britvic revenue growth

Soft drinks maker Britvic reported an increase in revenue over the festive period driven by strong growth in market share for the Pepsi brands it distributes.


The company, which owns brands including Robinsons and Lipton Ice Tea, reported a 2.5% increase in revenue to £295m in the three months to 25 January.

Its carbonates business, which includes brands such as the Pepsi cola portfolio, Tango and 7Up grew by 5.8% to a value of £121m, driven by increased promotional activity in the quarter.

Britvic says Pepsi “substantially” grew its market share of the take-home market. Pepsi cola had value sales of £308m in the UK in 2010, compared to Coca-Cola’s sales of £1.09bn, according to the latest full-year Nielsen Scantrack data.

Earlier this year PepsiCo launched a mini can variant for the Pepsi Cola range in a bid to boost the drink’s appeal with women.

Britvic’s still drinks business’ sales dropped 1.7% to £76.2m in the period.

Paul Moody, Britvic chief executive, says the company expects economic and trading environments to remain “challenging” but expects to deliver a “solid” set of results in the year ahead.



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