Pepsi Max, supported by radio content developer USP and the NPD Group at MindShare, has developed branded content to cater for ‘podcasting’. The content features DJs winding up unsuspecting listeners on air, which will then be put on the Pepsi Max website to be downloaded onto computers and then iPods and other MP3 players.
It is always interesting to learn of new ways for understanding consumer behaviour and your article on neuromarketing is no exception (MW February 3).ÂHowever, with so many manufacturers still failing to get products to market effectively there should be more emphasis on fulfilling brand promise to those who want to buy, rather than trying to […]
EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.
Müller Dairies UK is making determined attempts to take on private-label rivals as it struggles to stem declining market share.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.