Pepsi Max develops branded content for ‘podcasting’

Pepsi Max, supported by radio content developer USP and the NPD Group at MindShare, has developed branded content to cater for ‘podcasting’. The content features DJs winding up unsuspecting listeners on air, which will then be put on the Pepsi Max website to be downloaded onto computers and then iPods and other MP3 players.


Keep promises to create demand

Marketing Week

It is always interesting to learn of new ways for understanding consumer behaviour and your article on neuromarketing is no exception (MW February 3).ÂHowever, with so many manufacturers still failing to get products to market effectively there should be more emphasis on fulfilling brand promise to those who want to buy, rather than trying to […]

Tood leaves EMAP

Marketing Week

EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.


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