Pepsi Max, supported by radio content developer USP and the NPD Group at MindShare, has developed branded content to cater for ‘podcasting’. The content features DJs winding up unsuspecting listeners on air, which will then be put on the Pepsi Max website to be downloaded onto computers and then iPods and other MP3 players.
It is always interesting to learn of new ways for understanding consumer behaviour and your article on neuromarketing is no exception (MW February 3).ÂHowever, with so many manufacturers still failing to get products to market effectively there should be more emphasis on fulfilling brand promise to those who want to buy, rather than trying to […]
EMAP Advertising marketing director Sue Todd is leaving the company to join Viacom Outdoor in the same role. She leaves on April 8.
Müller Dairies UK is making determined attempts to take on private-label rivals as it struggles to stem declining market share.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.