PepsiCo credits ‘strong’ innovation pipeline with driving top line growth
Manny PhamThe parent company of brands including Pepsi, 7 Up and Doritos reported a “strong” net revenue growth of 11.6% to $20.1bn over the third quarter of 2021.
Meet the marketers ‘unlocking growth’ through long tenures
Charlotte RogersFar from seeing their decades in the business as an excuse to ‘get comfortable’, marketers with long tenures are proving just you how far you can stretch yourself in a single company.
Unilever, PepsiCo, Shell and TUI join forces to improve black representation in UK marketing
Michaela JeffersonBlack Representation in Marketing (BRiM) is calling on marketing organisations to sign up to its new framework, after finding 42% of marketing professionals haven’t made any decisions to increase black representation in the past year.
PepsiCo repositions Rockstar as it looks to shake off its ‘immature’ image
Manny PhamThe energy drink is looking to attract a wider audience by relaunching as a “modern and premium” brand, and unveiling its first global marketing campaign since being bought by PepsiCo last year.
Walkers on why the nation needs LadBaby and some ‘light relief’ this Christmas
Molly FlemingWalkers is eschewing a TV spot and upping its investment in digital for this year’s Christmas campaign as it argues it is not appropriate to have “a big splash of celebrity” this year.
PepsiCo admits it needs to improve digital capabilities as online sales soar
Molly FlemingPepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home.
PepsiCo marketing becomes ‘more selective’ with focus on fewer, bigger activities
Sarah VizardPepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.
Pepsi on why big, simple brand ideas are usually the best
Molly FlemingAs PepsiCo launches a new campaign for its Champions League sponsorship, it warns that marketers should not to be “seduced by new technology” and instead focus on the big ideas.
Mariah Carey stars in Walkers’ biggest Christmas push
Molly FlemingWalkers is celebrating the 25th anniversary of the song All I Want for Christmas is You, as well as launching new flavours and on-pack promotion as it aims to appeal to younger audiences.
1 Comment
How to succeed as a marketer abroad
Charlotte RogersExploring the international market can be an exhilarating ride, throwing yourself into new cultures and widening your scope of reference, but going into it with your eyes open is crucial.
SodaStream’s UK boss on life after the Pepsi buyout
Molly FlemingAfter its £2.6bn acquistion by Pepsi, SodaStream is planning rapid growth through a focus on marketing and innovation but claims it is holding onto its startup mentality.
Walkers launches biggest ever marketing campaign as it looks to ‘rejuvenate the brand’
Molly FlemingWalkers has enlisted the help of the Spice Girls as it looks to create “talkability” around the brand and boost its appeal among “millennial families”.
1 Comment
Faster, stronger, better: How PepsiCo is reinventing insight
Lucy TesserasPepsiCo is taking a “systemic approach” to insight that positions it as a driving force within the business and enables it to continually learn and grow each year.
Less politics, more female power: What to expect from this year’s Super Bowl ads
Erin LyonsThe Super Bowl is a colossal platform for advertisers, which this year sees female-focused brands including Olay and Bumble make their debut, alongside the usual parade of celebrity-fuelled show-stoppers.
1 Comment
Pepsi celebrates ‘pop and fizz’ of cola as it shifts brand positioning
Molly FlemingPepsi is introducing a new global tagline, ‘For The Love Of It’, as it brings the focus of its marketing back to the product and celebrates its music heritage.