PepsiCo has appointed David Johnston to replace European vice-president for beverages marketing Tim Davie. Davie left to become head of marketing, communications and audiences at the BBC. Johnston is Pepsi vice-president of marketing for Latin America.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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