PepsiCo brings in Danone Waters marketer to head up Quaker and Tropicana

PepsiCo has appointed Danone Waters’ UK marketing director Patrick Kalotis as its new head of marketing for Quaker and Tropicana.

Kalotis replaces Sean Summers, who is leaving the role to join Twinings as UK marketing director.

Reporting to David Murray, general manager for Quaker Tropicana, Kalotis will be responsible for developing and delivering the marketing strategy for the Quaker and Tropicana portfolio.

Kalotis joins the company from his position of marketing director for Danone Waters UK & Ireland. At Danone, he was responsible for reversing declining sales in bottled water and helping the company return to 9% growth, as well as securing the exclusive category sponsorship deal with the Wimbledon Tennis Championships.

At PepsiCo, he will be responsible for delivering the pledges made in its Health Report which involve Quaker and Tropicana, helping to drive the business’s pledge to deliver 1.8 billion servings of fruit and vegetables and 1.7 billionn servings of wholegrain each year by 2012

Kalotis says: “Tropicana and Quaker are the UK’s leading juice and cereal brands, with an outstanding reputation for quality, an unrivalled heritage, and a great track record in NPD and innovation. I’m really looking forward to leading exciting, engaging marketing campaigns that tap into consumers’ interest in healthier eating and drinking, taking Quaker and Tropicana from strength to strength.”

Murray adds: “We can expect some very memorable and successful marketing campaigns to come.”

Tropicana currently works with DDB and Quaker works with Abbott Mead Vickers. Media planning and buying for both brands is handled by OMD.


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