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PepsiCo’s marketing boss on why EQ is as important as IQ
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Sebnem Erim was set on a global marketing career by the age of 20. At that age most people are only getting to grips with early adulthood and figuring out what they want to do next. However, Erim already knew marketing was the career for her.