PepsiCo to keep out of Danone bidding
PepsiCo is understood to have confirmed that it is not planning to make a bid for French food giant Danone to the Paris stock exchange regulator, Autorité des Marchés Financiers.
PepsiCo is understood to have confirmed that it is not planning to make a bid for French food giant Danone to the Paris stock exchange regulator, Autorité des Marchés Financiers.
The Telegraph Group has appointed Hall Moore CHI to its £8.5m direct marketing account following a three-way pitch. The move is likely to strengthen Clemmow Hornby Inge’s (CHI) hold on the advertising account.
BP has reported that profits of $10.5bn (£6.0bn) for the first half of 2005 compared to $8.1bn (£4.7bn) for the same period in 2004.
Euro RSCG Worldwide chairman and chief executive Jim Heekin is leaving the network without a confirmed job to go to.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?