Percol hands coffee account to Albion


Percol, the organic and Fairtrade coffee brand, has handed its advertising account to Albion.

It has briefed the agency to create a six-month ad campaign to launch early next year to strengthen its position as a quality and leading Fairtrade coffee. The campaign follows a redesign of the ethical coffee brand last month.

Percol was launched in 1987 by Food Brands Group and now sells instant coffees, ground coffees and coffee beans. Its range was last overhauled in May 2002 with new packaging and the introduction of a smiling red bean masterbrand logo.

The agency has also picked up business from online employment site It will work on its two sub-brands CW Jobs, aimed at IT workers, and Salestarget, aimed at sales staff.


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