With businesses now reinvesting in marketing to drive post-pandemic growth, demand for some specialist skill sets has become so high that marketing bosses and recruitment specialists are finding it difficult to hire quality talent.
Recruiters have unanimously seen the marketing jobs market experience major growth as the economy has reopened, although some warn it may be somewhat of a “red herring”.
There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.
The era of brand and performance as separate and distinct strategies is coming to an end, as marketers rethink everything from media strategy and creative synergy to team structure and semantics.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s marketing investment to the relentless nature of team restructures, it’s been a busy week. Here is my take.
To ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
Liz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.
Viewed by analysts as a bellwether for the luxury market, LVMH’s earnings for 2022 suggest the most affluent consumers are willing to continue spending through inflation.