With businesses now reinvesting in marketing to drive post-pandemic growth, demand for some specialist skill sets has become so high that marketing bosses and recruitment specialists are finding it difficult to hire quality talent.
Recruiters have unanimously seen the marketing jobs market experience major growth as the economy has reopened, although some warn it may be somewhat of a “red herring”.
There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.
The era of brand and performance as separate and distinct strategies is coming to an end, as marketers rethink everything from media strategy and creative synergy to team structure and semantics.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.