With businesses now reinvesting in marketing to drive post-pandemic growth, demand for some specialist skill sets has become so high that marketing bosses and recruitment specialists are finding it difficult to hire quality talent.
Recruiters have unanimously seen the marketing jobs market experience major growth as the economy has reopened, although some warn it may be somewhat of a “red herring”.
There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.
The era of brand and performance as separate and distinct strategies is coming to an end, as marketers rethink everything from media strategy and creative synergy to team structure and semantics.
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.