Perfume Shop launches Valentine’s campaign

The £300K campaign, created by WFCA, continues the retailer’s “Our gift to you” theme of its Christmas advertising and focuses on its “making gifting easy” proposition.

The 20” ad will air on channels in the Channel 4 stable.

The TV campaign features the track “Orbiting Suns” by Ibiza DJ Jens Gad and highlights price promotions on perfume and other gift products.

The chain is running a national press campaign with inserts in women’s press titles such as OK, heat, Closer and More in the run up to Valentine’s Day.

It is also running 20-second radio ads on commercial stations including Heart, Absolute and Kiss until 14 February.

Matt Walburn, The Perfume Shop head of marketing, says: “The successful Christmas campaign proved that our brand offer is pitched perfectly for this tough retail climate. At Valentine’s though its not just about great promotions on designer brands, it’s about making gifting easy. With the chance to buy other discounted gifts when they purchase any fragrance on promotion The Perfume Shop are a one-stop shop for the savvy gifter. National television continues to deliver well for us and we’re delighted to include it in the Valentine’s media mix.”