Pernod Ricard has appointed Euro RSCG to handle the global creative account for its Jacob’s Creek wine brand.
The agency’s Sydney office won the worldwide business following a review involving Saatchi & Saatchi, DDB and BBDO, according to reports.
The account was previously handled by Adelaide-based agency Clemenger BBDO.
The win comes a year after Pernod Ricard handed the global account for its Chivas Regal Scotch whisky brand to Euro RSCG.
In the UK, Pernod Ricard launched a December campaign for the wine brand focusing on the release of the Baz Luhrmann film Australia. Activity ran across Bauer Media’s on and off-line titles alongside an outdoor campaign cross-promoting the movie.
Last week, Pernod Ricard sold its Wild Turkey bourbon brand to Campari for $575m as part of its efforts to dispose of what it describes as “non-core assets”.
The drinks maker also announced its intention to raise €1bn (£900m) in equity capital through a share sale as it tries to reduce some of the debt burden taken on when it bought the Absolut vodka brand from Vin & Spirit for €5.63bn (£4.47bn) last March.