Pernod Ricard hands Malibu to Publicis

Pernod Ricard has handed the 25 million global Malibu advertising business to Publicis London.

Pernod Ricard has handed the £25 million global Malibu advertising business to Publicis London.

The agency won the business after a pitch against the New York-based incumbent Droga5.

Publicis will be tasked with creating a holistic campaign to run across all channels in 9 key markets worldwide. At the same time Pernod Ricard is to consolidate the Malibu Kahlua International Brands into the Absolut Company in Stockholm.

Pernod Ricard appointed its first British-born marketing chief at the start of this year when former Chivas Brothers international marketing director John Riley took the title vice president of marketing for the spirits company .

The company appointed Euro RSCG to handle its Jacob Creek’s wine brand in April 

Pernod Ricard was formed in 1975 following the merger of rivals Pernod and Ricard. In 2005, the company acquired British-based competitor Allied Domecq and last year it bought Swedish-based V&S Group, including the Absolut Vodka brand.

Recommended

UKTV Food Channel rebrands as Good Food

Marketing Week

UKTV is to complete the relaunch of its channels with the rebrand of UKTV Food Channel as Good Food, thanks to a partnership with BBC Worldwide’s Good Food property. Both the food channel and its associated website will relaunch on 22 June with the new tagline “We have fun with food”. Good Food will continue […]

Comments

    Leave a comment