SABMiller international premium beer brand Peroni Nastro Azzuro is launching a global advertising campaign based around the concept of a blue ribbon – the English translation for Nastro Azzurro. The campaign will launch in cinemas later this week.
The 30-second spot has been produced by advertising agency The Bank and features Italian icons of design and style such as the Arco floor lamp and a hand pasta machine.
Each icon interacts with the Blue Ribbon, which travels through Italy to the sounds of the opera La Wally by Alfredo Catalani. The campaign will also include print and outdoor billboard ads.