Moneysupermarket. com, the personal finance, insurance and travel price comparison site, has outsourced its e-marketing activities to marketing technology provider Online DM after a three-month trial which saw an 85 per cent increase in revenue generated. Moneysupermarket runs 30 campaigns a week to a customer base of more than 900,000 subscribers.
The beverage giant saw a boost to sales resulting in a 5% year-on-year increase in revenue to $9bn (£6.4bn), as CEO James Quincey credits the actions Coca-Cola took during the pandemic in helping its recovery.
With the reopening of travel on the horizon, Expedia hopes to be seen as the “ultimate travel companion” with its biggest brand spend in five years.
The proposed league format takes many of its pointers from the hugely successful US sports model, but can it win over local fans and brands, or is the reputational risk too high?
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