The Football Association is expected to hand the role of chief executive to Peter Littlewood, vice-president of marketing services at Masterfoods USA. He is a UK citizen.
The European Commission is to propose wide-ranging legislation to eliminate red tape and protectionism affecting services, including advertising regulations in the EU. The proposal, called the Internal Market Strategy for 2003 to 2006, will launch on May 7.
The Financial Times is exuberant about its new Weekend FT, with revamped sections and a review of the week – but it has already annoyed at least one media buyer with its eagerness to show off the new product. Paul Thomas of MindShare was away in the land of nod when his special-delivery FT arrived. […]
HJ Heinz is targeting the teenage market with a range of frozen pizza snacks called Heinz Bite Me. The launch comes just weeks after it scrapped its San Marco and Pizza Pleasure brands and pulled out of the frozen pizza business (MW March 27). Heinz axed the two pizza brands – and its Main Street […]
Search data reveals a lot about what consumers want and can inform on how to position a brand for growth and even what words will work best in a campaign.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.