Peugeot invites test drives through mobile campaign

Peugeot has launched a mobile ad campaign to encourage people to book a test drive.

Promoting its 107, 207 and 308 models, Peugeot has rolled out series of banner ads and mobile sites where users can locate their nearest Peugeot dealership, request brochures and book a test drive.

Jody Bates, media manager at Peugeot, said, “We’ve been able to introduce another exciting element to our mobile advertising portfolio and can now provide our customers with detailed information on a range of models whenever they want it and wherever they are.”

YOC Group built the campaign site and ads, which are designed to run on a series of smartphones including Android, Apple and BlackBerry.

Media agency OMDUK planned and bought the campaign.

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