Peugeot too fast to be caught on film

Peugeot is focusing on the “elegant speed” of its RCZ sports coupe in a global campaign, created by BETC.

https://www.youtube.com/watch?v=sx7DhOQwwr4

The “Catch the thrill” campaign”, which launches this week on TV and in print, shows how the car is “so fast it can’t even be caught on film”.

Ads will be followed by an interactive online game due to launch later this month.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now