The car marque says it has updated its badge “for the 21st century” to appear “more dynamic, more supple and three-dimensional.”
The logo is the brand’s 27th in its 200-year history and features the lion standing alone without its traditional blue flag.
According to Peugeot, “the new Lion represents a confidence founded on a range of new products set to reinforce Peugeot’s position as a leading global vehicle manufacturer.”
The new logo will appear on all vehicles distributed in over 160 countries through 10,000 sales outlets. It is also adding the tagline ‘motion and emotion’ to its vehicles.
It is the first overhaul of the brand since 1998 and follows Citroen’s rebranding last year. Brand consultancy Landor Associates handled the rebranding work.
PSA Peugeot Citroen is looking to buy a stake in Mitsubishi Motors in a move that would pitch it directly against rival Volkswagen.