Procter & Gamble (P&G) has hired a haircare marketing boss to replace Andrew Harrison, who left to become marketing director of Coca-Cola UK almost a year ago.
Andrew Garden has been promoted to director of haircare from his role in customer business development in the beauty care business of the household goods giant.
Garden’s role differs from Harrison’s due to internal restructur-ing, and extends beyond marketing.
A P&G spokeswoman says: “We are no longer divided as we were before, with marketing, sales and so forth being separate. People are now in integrated business teams, so it is not just marketing staff who will report to him [Garden].”
Garden will be the most senior marketer for haircare in the UK, reporting to Madireddi Mohan, general manager of the UK health and beauty division.
P&G’s haircare brands include Pantene, Vidal Sassoon Wash & Go and Head & Shoulders, which it advertises though Grey, Leo Burnett and Saatchi & Saatchi respectively. The company spent more than &£33m advertising the three brands in the UK last year (AC Nielsen).
The internal changes in the health and beauty division are part of a company-wide restructure called “Organisation 2005”, aimed at cutting costs and streamlining operations.