P&G baby care boss lands global marketing position

Procter & Gamble has promoted its vice-president of strategic planning, marketing and new business development in its baby care business, James Stengel, to the role of global marketing officer.

Procter & Gamble has promoted its vice-president of strategic planning, marketing and new business development in its baby care business, James Stengel, to the role of global marketing officer.

Stengel takes over from Robert Wehling, who will retire in August.

As head of marketing at P&G, Wehling helped spearhead the recent cross-media marketing agreement with media company Viacom Plus.

He was also behind P&G’s move to introduce performance-related pay for its ad agencies, instead of straight commission.

To cut its losses on product launches P&G is to end its Olay cosmetics line and scale back the marketing of Secret deodorant in Europe. The Olay skincare brand was extended into cosmetics four years ago, while Secret was introduced in 1999.

The company has also halted plans to roll out its dry cleaning product, Dryel, in the UK and continental Europe . Dryel, a rival to Unilever’s Persil Revive, has been tested in Ireland since 1999.

A spokesman for P&G indicates that the company is to increase its UK marketing and advertising budget. He says: “To increase its presence in Western Europe, P&G will place greater focus on countries such as the UK, Germany, France, Italy and Spain.”

Recommended

NatWest already in schools

Marketing Week

Following your articles on Schools Plus (MW May 24, MW May 31), I would like to point out that NatWest has not entered into any discussions with this organisation and has no plans to do so. NatWest is already committed to working with schools and has run a programme of financial education since 1994. NatWest […]

Digest

Marketing Week

Pearson Television has promoted Simon Spalding to head of worldwide licensing for its International and Enterprises division. He was previously senior vice-president of worldwide merchandising.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now