With a growing number of retailers bemoaning the lack of new product development in the soft drinks market, it is little wonder that all eyes are on Suso, a new carbonated drink made with 100% fruit juice being launched by former Red Bull managing director Harry Drnec. Suso is being rolled out across the off-trade […]
Environmental groups have criticised a plan by Unilever, Johnson & Johnson, Nestl矡nd Heinz to certify palm oil as sustainable for not going far enough and having “fundamental problems”.
Parents do not realise that their children are being “stalked in cyberspace” by junk food manufacturers, according to a report published today (January 21) by the British Heart Foundation. The BHF claims that its Food4Thought Survey has found that two thirds of parents are not aware that food manufacturers use internet games to target chilldren. […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.