P&G launches plant-based hair care range

Pantene Pro-V the hair care brand owned by Procter & Gamble is launching a plant-based sub brand.

Pantene Pro-V
Pantene Pro-V

The launch of the range will be backed by a TV and radio campaign.

The Fusion range of shampoos and conditioners includes six products made with plant extracts from Cassia flowers which have been used in Chinese and India medicine and are known for their medicinal properties.

P&G claims that the Fusion range combines natural plant extracts and Pantene Pro-V’s scientific approach to hair care technology resulting in hair being more resilient to damage.

The Pantene Pro-V Nature Fusion range with Cassia complex is available in Moisture Balance and Smooth Vitality variants.

P&G recently launched the Gillette Fusion ProGlide Series in the US and is expected to roll out the new male grooming range in the UK in the coming 18 months.

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