P&G  outlines sustainability progress

Procter and Gamble has put sustainability at the heart of its growth strategy for the next decade.

The fmcg manufacturer released its annual sustainability report “Designed to Matter” today (27 October) highlighting the company’s progress with its 2012 sustainability goals.

The introduction of Ariel Excel Gel, a concentrated laundry detergent helped the company achieve $13.1bn in cumulative sales of products with a reduced environmental impact. It aims to achieve sales of  $50bn by 2012.

P&G is leveraging the “consumer reach” of its brands to help children in developing countries through its “Live, Learn and Thrive “ campaign.

Nappy brand Pampers partnered with global aid organisation UNICEF to eradicate tetanus in mothers and babies, while the Always and Tampax Protecting Futures programme aims to keep girls in the developing world in school by providing them with feminine hygiene products.

The company is also making gains on targets to improve waste management, carbon emissions and water and energy consumption.

P&G set five strategies to improve sustainability across products, operations, social responsibility, employees and stakeholders by 2012. In March this year, the company increased its targets across all five areas.

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