Procter & Gamble’s attempts to acquire Beiersdorf, the manufacturer of Nivea, have been repelled by German coffee retailer Tchibo. Tchibo has boosted its controlling share in Beiersdorf to about 50 per cent.
SCA Hygiene Products has handed its Â£5m below-the-line account to Craik Jones and Chemistry after a four-way pitch. The two agencies will develop activity for Velvet toilet tissue and Bodyform brands in 2004.
The London Health Commission has launched a smoking consultation campaign that could see the capital join New York and Dublin as a smoke-free city. The initiative, which is called the Big Smoke Debate, will ask the public to vote on whether smoking in public places should be banned. Londoners can vote and give opinions about […]
Samsung Electronics has appointed digital marketing agency Arnold Interactive to develop its UK website and digital marketing. The website is set to go live next year.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.